One just read about
this piece of litigation. The Supreme Court of India issued notices to Microsoft, Yahoo, and Google for violating a law that prohibits the sale or promotion of gender-selection kits in the country.
Now,
one is fundamentally against gender selection, and believes
any reasonable human being would be against gender-selection, female feoticide, and female infanticide.
However, one wants to give these companies some benefit of doubt here. Here's why:
- All these companies are sticklers for doing the right thing. They maintain a list of things you cannot advertise on their networks, and stick by it. These aren't exactly shady people willing to lay their grubby hands on every last paisa that comes along. Google's list, for instance, is up here, and worth a look.
- Also, their terms and conditions state that you can't advertise for anything that's illegal. (eg, Google India T&C here -- states "Customer shall not, and shall not authorize any party to, ... advertise anything illegal or engage in any illegal or fraudulent business practice." Clear enough.)
All-in-all, in the interests of fairness, one believes:
- this happened because some operations person on the ground didn't have 'gender-selection kits' on her blacklist, and approved the ads to be shown. And it didn't go on that blacklist because someone probably did the lazy thing, and created their India blacklist by copying that of some other country.
- MS/ Y!/ G would do well to add 'gender-selection kits' to their not-accepted blacklists -- and review those lists completely for other such gaffes, while they're at it.
So: Legally, is this an issue?Certainly. By allowing such ads to run, these companies
have violated the laws of a country they do business in -- something their well-staffed legal departments are there to prevented them from doing.
But: Does my Supreme Court need to get involved?IMHO, No. This could have been solved by sending a polite
"I see you're goofing up legally" letter to Y!/G/MS instead of filing petitions. The justice system of the country is already overburdened, without having to deal with Pesticide-in-soda variety litigation that is more drama and less substance.
Let our tax money be put to better use, guys!