Reaching over 90% of all US internet users?
This, we have serious trouble believing.
Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts
Saturday, 26 April 2008
Friday, 4 April 2008
Google farming out Performics
When Google announced its acquisition of ad technology major DoubleClick, one of our thoughts concerned a relatively small entity in the DoubleClick stable -- their performance-based ad agency, Performics.
You *are* the medium, and then you run an agency helping people exploit it? Not goody-two-shoes-Google's style, one thought.
And true to expectation, Google's taken the controversy-free way out, and decided to let go of Performics
It'll be interesting to see who lines up at Mountain View for a piece of the action!
You *are* the medium, and then you run an agency helping people exploit it? Not goody-two-shoes-Google's style, one thought.
And true to expectation, Google's taken the controversy-free way out, and decided to let go of Performics
It'll be interesting to see who lines up at Mountain View for a piece of the action!
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