Bad grammar in an Economist ad!

What is the world coming to?

When one of the world's most renowned publications (and personally, one's favourite for their sheer command of the written word) gets shoddy creative out the door, one can't help but wonder.

One used to collect their ads because of the beauty of the wordplay used therein... and now this!

Try spotting their mistake

(The ad is (c) The Economist , of course! )

Google farming out Performics

When Google announced its acquisition of ad technology major DoubleClick, one of our thoughts concerned a relatively small entity in the DoubleClick stable -- their performance-based ad agency, Performics.

You *are* the medium, and then you run an agency helping people exploit it? Not goody-two-shoes-Google's style, one thought.

And true to expectation, Google's taken the controversy-free way out, and decided to let go of Performics

It'll be interesting to see who lines up at Mountain View for a piece of the action!

Stuff I'd never have known without seeing ads on TV

1) There is an actual Hicksville ... somewhere on Long Island, of all places.

2) So you've wrecked your body eating waaaay more than you ideally should. No worries! Buy a diet plan / stepper / vaccum cellulite deleter thingamajig (preferably all of the above) to go from hippo to hip in one month. Seriously!

3) One bartender can crush 3 mint leaves in a mojito glass for so long that the world has heard him doing it (*and* is, strangely enough, dancing in time to his pestle's movement), but when he stops... the mint leaves are still untouched. Bacardi invents the uncrushable mint leaf?